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Kai Trump Unveils Clothing Line Using White House Imagery as Critics Raise Ethics Concerns

Online critics argued the White House backdrop turned official imagery into private profit.

Overview

  • Kai Trump, 18, announced the apparel launch on Instagram and X, modeling the pieces in photos shot outside the White House.
  • The initial offerings include sweatshirts bearing her initials and signature listed at about $130, which she described as designed for quality and everyday wear.
  • Journalists, academics and activists condemned the rollout on social media, with some alleging emoluments concerns and one historian urging impeachment articles against President Trump.
  • Nilay Patel of The Verge noted that the website tied to the clothing line is registered in Ukraine, adding to questions raised by critics.
  • Her post drew supportive comments from family, including her mother Vanessa Trump, alongside praise from fans.