Overview

• Kai Trump announced her merchandise line on Sept. 25, offering crewneck pullovers priced at $130 that feature her ‘KT’ initials on the chest and her signature on the cuff.
• Promotional photos on her website show her modeling the apparel on White House grounds, and President Donald Trump introduced her to reporters outside the residence on Friday.
• She traveled on Marine One with the president to the Ryder Cup at Bethpage Black and wore a white sweatshirt from the new line during public appearances at the event.
• Academics, journalists, and activists criticized the rollout on social media, arguing the use of the White House for product promotion raises ethical and emoluments concerns.
• A tech editor noted the clothing site’s registration was linked to Ukraine, a claim reported in commentary and not independently corroborated in the provided coverage.