Overview

• The 18-year-old announced the Kai Trump Shop on Thursday, offering $130 crewneck sweatshirts featuring a KT logo and her signature on the cuff.
• Promotional images show her modeling the apparel on White House grounds, with the photos shared across her social media and the brand website.
• On Friday she accompanied President Donald Trump to the Ryder Cup, traveling from the South Lawn and appearing at Bethpage Black in a KT sweatshirt.
• Academics and activists on social media accused the promotion of crossing ethical lines or raising emoluments concerns, drawing sharp public criticism.
• Tech editor Nilay Patel noted the brand’s website registration in Ukraine, a detail observers flagged as an unresolved question about the venture’s setup.