Overview

• Kai Trump, 18, announced her namesake brand online on Thursday with sales already live.
• Sweatshirts are listed at $130, and the website features images of her modeling on White House grounds.
• On Friday she stood beside President Trump outside the White House as he answered reporters’ questions while wearing one of the sweatshirts.
• Trump introduced her to the press before they departed by helicopter for the Ryder Cup.
• Coverage situates the launch within a longstanding pattern of Trump family commercial ventures linked to the presidency, with no formal action reported.