Overview

• The 18-year-old announced her namesake brand online on Thursday, with sweatshirts listed at $130 on the website.
• Product photos published on the site show her modeling the apparel on White House grounds.
• On Friday the president stood beside her outside the White House, introduced her to reporters, and she wore one of the brand’s sweaters.
• After the appearance, the pair took a helicopter to the Ryder Cup, reflecting their shared interest in golf.
• Coverage notes long-standing allegations that the family uses presidential visibility to advance private ventures, with no formal inquiry reported in this case.