Overview

• President Donald Trump introduced his 18-year-old granddaughter to reporters outside the White House as she wore a sweatshirt from the new brand.
• The label’s website features photos taken on White House grounds and lists the sweatshirts for $130.
• Kai Trump announced the venture on social media earlier in the week and is the eldest granddaughter of the president and daughter of Donald Trump Jr.
• Following the appearance, the pair flew by helicopter to the Ryder Cup, where both are described as avid golf fans.
• Media reports frame the rollout within recurring criticism of the Trump family’s commercialization of official settings, and no formal ethics inquiry has been reported.