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2h ago

Kai Trump Launches Clothing Line Using White House Imagery, Promotes It at Ryder Cup

The rollout quickly drew criticism over using official settings for private marketing, underscoring recurring questions about the Trump family’s business‑politics overlap.

U.S. President Donald Trump and his granddaughter Kai Trump attend the 45th Ryder Cup golf competition at Bethpage Black Golf Course in Farmingdale, New York.
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Overview

  • The Kai Trump Shop went live on Sept. 25 at Kaitrump.shop, offering KT‑branded crewneck pullovers priced at about $130.
  • Promotional images show Kai modeling on White House grounds, and she wore one of the sweatshirts as she attended the Ryder Cup with President Donald Trump.
  • She left the White House on Friday aboard Marine One en route to Bethpage Black, where she was photographed alongside the president during the opening day.
  • Social media critics, including academics and journalists, accused the family of improper use of official settings for private gain, with no formal government action reported.
  • Experts quoted by Newsweek projected potential first‑year revenue of $5–$10 million under optimistic scenarios, while observers also flagged missing manufacturing details and reports that the website is registered in Ukraine.