Overview
- On Friday, the 18-year-old stood beside President Donald Trump outside the White House wearing one of her sweatshirts as he addressed reporters before they departed for the Ryder Cup.
- The brand’s website showcases promotional photos taken on the White House grounds and lists the sweatshirts at a price of $130.
- The initial offering consists of single-color pullovers featuring a prominent “KT” logo, available in black, blue, and white.
- Kai Trump announced the launch on social media, and the products are now publicly available through her namesake site.
- Media coverage frames the launch as part of a broader pattern of the Trump family leveraging presidential visibility for commercial ventures, with no formal White House ethics response reported.