Overview

• Cenat crossed 1 million active subs on September 28 during Mafiathon 3, with Twitch posting, "1 million subs in 27 days."
• The month-long stream drew high-profile guests including Kim Kardashian, Mariah Carey, Ice Cube, Latto, and Ice Spice.
• Linkin Park delivered a surprise live performance inside the subathon house days before the counter hit seven figures.
• Large gifted-sub blocks from entities such as Valorant’s official account, Snoop Dogg, and eBay significantly boosted the tally.
• Cenat pledged to cut his hair after reaching the goal, and Teen Vogue reports he has said LeBron James will do the honor on the event’s final day, as fans trade unverified earnings estimates online.