Overview
- Kacey Lee, a collaboration between Kacey Musgraves and Lee, was announced Tuesday and is rolling out exclusively to about 2,100 Walmart stores and Walmart.com.
- The collection totals 100 pieces across men’s and women’s denim and tops, sleepwear, swimwear, accessories, and pet items, with apparel priced from $8 to $42 and accessories and pet items from $6 to $25.
- Musgraves co-designed the pieces to blend Western roots with vintage Americana, and lyrics and visuals from her new album Middle of Nowhere appear on tees, hats, and other items.
- The singer promoted the launch by performing Dry Spell at the Academy of Country Music awards in custom short denim shorts from the line.
- The debut lands as parent company Kontoor Brands runs a sale process for Lee that has drawn interest from multiple buyers, setting the stage for possible new ownership.