Overview

• The two-minute teaser dropped on July 28 after Central Board approval, marking Dulquer Salmaan’s 42nd birthday release.
• Set in 1950s Madras, the drama unfolds as a film-within-a-film, pitting Samuthirakani’s veteran director against his superstar son in a battle over creative control.
• The monochrome and color visuals pay homage to Tamil cinema’s golden era while highlighting the metacinematic horror setup initially titled Saantha.
• Produced in Tamil and Telugu by Spirit Media and Wayfarer Films, the project is co-produced by Rana Daggubati, Dulquer Salmaan and others with Bhagyashri Borse among the ensemble cast.
• Strong reaction on social platforms has fueled buzz as producers outline promotional plans ahead of the September 12 theatrical release.