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13h ago

K-Pop Star Bain of Just B Embraces Authenticity with Public Coming Out

Bain, the first active K-pop idol to come out as gay, shares his journey toward self-acceptance and the global support that followed his announcement in Los Angeles.

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Hong Seok-cheon arrives for the opening ceremony of the 28th Busan International Film Festival in Busan, South Korea, on October 4, 2023. Photo: Getty Images
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Overview

  • Bain, a member of K-pop group Just B, came out as gay during a Los Angeles concert on April 22, marking a rare and significant moment in the conservative K-pop industry.
  • The singer revealed that years of hiding his true self left him feeling suffocated, but support from his bandmates and company gave him the confidence to embrace authenticity.
  • His announcement, which included a performance of Lady Gaga’s 'Born This Way,' went viral, drawing widespread praise from fans and cultural figures like Hong Seok-cheon.
  • While Bain has encountered some negative reactions, he remains committed to creating music that reflects his true self and hopes to inspire others to live authentically.
  • Bain’s coming out highlights ongoing challenges for LGBTQ+ representation in South Korea, where conservative attitudes still prevail despite growing global influence.