K-Pop Sensation NewJeans Terminates Contract With ADOR Over Alleged Mistreatment
The group cites breaches of trust and contract violations, while ADOR disputes the termination and insists the agreement remains valid.
- NewJeans, one of K-pop's most successful groups, announced their departure from ADOR, citing mistreatment and manipulation by the agency.
- The group alleges workplace harassment, deliberate miscommunication, and a lack of protection from ADOR, stating they can no longer work under such conditions.
- ADOR claims the termination is invalid, asserting that the contract remains in effect and expressing willingness to resolve disputes through dialogue.
- The announcement follows a months-long feud between HYBE, ADOR's parent company, and former ADOR CEO Min Hee-jin, whom NewJeans has expressed a desire to continue working with.
- HYBE's market value dropped by $423 million after the announcement, with analysts predicting a protracted legal battle over the contract and the group's name.