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K-Pop Sensation NewJeans Terminates Contract With ADOR Over Alleged Mistreatment

The group cites breaches of trust and contract violations, while ADOR disputes the termination and insists the agreement remains valid.

  • NewJeans, one of K-pop's most successful groups, announced their departure from ADOR, citing mistreatment and manipulation by the agency.
  • The group alleges workplace harassment, deliberate miscommunication, and a lack of protection from ADOR, stating they can no longer work under such conditions.
  • ADOR claims the termination is invalid, asserting that the contract remains in effect and expressing willingness to resolve disputes through dialogue.
  • The announcement follows a months-long feud between HYBE, ADOR's parent company, and former ADOR CEO Min Hee-jin, whom NewJeans has expressed a desire to continue working with.
  • HYBE's market value dropped by $423 million after the announcement, with analysts predicting a protracted legal battle over the contract and the group's name.
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