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K-Pop Idols Take Center Stage at Paris Fashion Week

Their ambassador roles at top shows underscore K-pop’s expanding influence in global fashion

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Overview

  • On June 24, BTSJ-Hope, GOT7’s Jackson Wang and BamBam, and NCT’s Yuta fronted Louis Vuitton’s Men’s Spring-Summer 2026 show in Paris
  • TWICE’s Sana stole the spotlight at Prada’s SS26 menswear presentation and ASTRO’s Cha Eun Woo attended the Yves Saint Laurent Spring-Summer 2026 runway
  • These high-profile appearances build on growing collaborations between K-pop stars and luxury fashion houses
  • Front-row fans and global media flooded social platforms with images and reactions to each idol’s look
  • Additional stars, including BTS members Kim Taehyung and Jungkook and BLACKPINK’s Jisoo, are slated to appear later in the week