K-Pop Continues to Shine at Coachella 2024

New and established Korean acts captivate audiences, highlighting the genre's growing influence at major music festivals.

LE SSERAFIM makes a memorable debut at Coachella, showcasing a mix of raw energy and new tracks like 'Hot And Fun'.
K-pop's presence at Coachella strengthens, with acts like ATEEZ and The Rose also performing to enthusiastic crowds.
Nile Rodgers collaborates with LE SSERAFIM on stage, underscoring the cross-genre appeal of K-pop.
South Korean music, beyond K-pop, gains prominence with artists like Peggy Gou and The Rose offering diverse sounds.
Coachella's lineup increasingly reflects the global appeal of Korean music, marking a shift in the festival's musical diversity.