Overview

• The Presidential Commission on Pop-Culture Exchange was launched under President Lee Jae Myung to expand Korean culture abroad and widen exposure to foreign pop culture at home.
• Park Jin-young will serve at ministerial rank as co-chair alongside Culture Minister Chae Hwi-young, formalizing high-level public‑private coordination on cultural policy.
• Park said he accepted the role after deliberation and pledged practical institutional support for K-pop and expanded opportunities for younger artists.
• Entertainment executives welcomed the move but urged the government to create a supportive environment rather than direct private-sector initiatives, with major streaming and gaming firms declining to comment.
• The panel’s remit spans music, film, television and games, and the gaming inclusion has fueled speculation about future eligibility for institutional support, while JYP shares rose nearly 6% after hours according to market reports.