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JW Marriott Planned for Former Fifth Third Tower in Downtown Louisville

The project is pitched as expanding meeting capacity that city tourism leaders say is lacking.

Overview

  • Ghoman Group will convert the 26-story 401 S. 4th Street tower into a 418-room JW Marriott within the Fourth Street Live! district.
  • Plans call for 15,056 square feet of meeting space including a 6,000-square-foot ballroom, five restaurants, a rooftop bar, and amenities such as a spa, fitness center, and boutique.
  • Developers say construction will begin soon with the hotel scheduled to open in 2027.
  • With 418 rooms, the property would rank among Louisville’s largest hotels, a scale local tourism officials say is critical to landing more conventions.
  • The tower was bought by KennMar for $9 million in 2023 after major tenant departures, and city leaders note the developers plan to discuss potential financial assistance as part of a broader trend of office-to-hotel conversions downtown.