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JW Anderson Opens Craft-Focused Pimlico Road Flagship for Home and Art

The two-floor space advances Jonathan Anderson’s seasonless, shop-first model centered on craft.

Overview

  • The London location is the brand’s largest to date, spanning more than 2,400 square feet over two levels designed by Sanchez Benton.
  • The offer centers on curated homewares and artworks with a small edit of ready-to-wear and accessories, featuring makers such as Nicolas Mosse and The Dyeworks.
  • Six sculptural candle sconces by British artist Kira Freije serve as the inaugural installation, on view and available to purchase until February.
  • Anderson is shifting from four runway shows to rolling, store-led releases that foreground provenance, collaboration and limited editions.
  • Positioned on a street known for interiors specialists, the store marks a calculated entry into high-end homeware, with gardening activations planned near the Chelsea Flower Show.