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Juventus Taps Giorgio Armani for First-Team Formalwear Through 2027

The two-season deal extends Armani’s long track record in football outfitting to Juventus’ off‑pitch appearances.

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Overview

  • Armani will design the men’s first-team wardrobe for official off-pitch occasions across the 2025–26 and 2026–27 seasons.
  • The collection is intended for use around national and European fixtures with a focus on comfort, refined detailing, and a midnight-blue palette.
  • Looks include crêpe and water-repellent cashmere overshirts paired with soft trousers plus T-shirts, polos, and rollnecks in lightweight wool.
  • For European matches, players will wear fully deconstructed jackets and relaxed trousers styled with viscose polos and T-shirts.
  • A more formal midnight-blue suit with a white shirt and jacquard-logo tie is set for public appearances, with coordinated accessories and a technical overcoat, as Armani replaces Loro Piana.