Overview

• Juventus announced the collaboration on August 21, confirming a two-season agreement covering 2025/2026 and 2026/2027.
• The attire is for the male first team’s official engagements away from the pitch and does not affect match kits.
• Designs center on an iconic blu notte palette with overshirts in crêpe, water-repellent cashmere layers, soft trousers, and viscose polos and T-shirts.
• European fixtures will feature fully deconstructed jackets, while formal occasions call for a navy suit with a white shirt and a jacquard-logo tie, with coordinated accessories and a technical overcoat completing the looks.
• This marks the first time Armani outfits Juventus, with the club framing the partnership as a meeting of two Italian excellences, and coverage placing it within a wider luxury–football trend that includes deals like Louis Vuitton–Real Madrid, Dior–PSG, Canali–Inter, and Off-White–Milan.