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Juventus CEO Damien Comolli Unveils Data-Led Overhaul, Puts Coaches’ Promises Into Contracts

At a London analytics forum, he emphasized culture as the foundation.

Overview

  • Three days into the job, Comolli outlined a club-wide blueprint to base key decisions on analytics across recruitment, set pieces and injury prevention.
  • He said coaches’ statements from interviews will be written into their contracts to hold technical staff to the club’s data-driven processes.
  • Comolli called for alignment from the chief executive downward and for a dedicated bridge who understands data and speaks a coach’s language.
  • Citing his Toulouse tenure, he described daily checks of staff well-being and training restrictions such as banning crosses and long-range shots.
  • He set priorities for youth-level analytics and for measuring optimal on-field connections between players, while defining Juventus’s DNA as winning after consulting former stars.