Juul's Rapid Rise and Fall Highlights Risks of Unregulated Tech Disrupting Public Health
- Juul founders aimed to create a safer nicotine product but treated it like a tech startup focused on fast growth.
- Juul's appeal to young users through marketing and product design led to surging teenage vaping and addiction concerns.
- Lawsuits, regulations, and crackdowns ensued as health groups blamed Juul for the youth vaping epidemic.
- Juul is still operating but faces an uncertain future after FDA denial and $1.2 billion settlement over marketing to youth.
- The Juul story raises questions about Silicon Valley's ability to responsibly address public health issues like smoking.
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