Justin Thomas Advocates for Greater Player Engagement in PGA Tour Broadcasts

The golfer's memo urges players to embrace new media strategies to enhance fan connection and grow the sport's appeal.

Justin Thomas sent a memo to PGA Tour players encouraging them to provide more access during broadcasts to better connect with fans.
The two-time major champion suggested initiatives such as pre-round interviews, mid-round interviews, and wearing microphones on the course.
Thomas emphasized the importance of engaging younger audiences, citing research showing that 'on-course personality' is a key driver of interest for viewers aged 18-34.
He acknowledged the challenges of stepping out of comfort zones but highlighted the potential benefits for fan engagement and the sport's growth.
Thomas and other members of the PGA Tour's subcommittee have been working with CBS and NBC to modernize broadcasts and make players the focal point.