Overview
- The Recording Academy named SWAG in Album of the Year, Best Pop Vocal Album, Best Pop Solo Performance for “Daisies,” and Best R&B Performance for “YUKON.”
- On Instagram Stories, Hailey posted “AOTY” over a clip of their son Jack Blues riding a yellow toy car set to “YUKON” and shared a graphic calling Justin a “27x nominee.”
- SWAG arrived as a surprise on July 11, followed a month later by SWAG II, a deluxe with 23 additional tracks and new collaborations.
- The “YUKON” visual directed by Cole Bennett features Hailey and Jack and has drawn more than 29 million views, according to recent reports.
- Recent coverage also notes a reported record Coachella payout for Bieber and his plan to focus on selective performances, with a headlining slot set for April 2026.