Overview
- The Recording Academy named Swag among Album of the Year contenders as it announced the 2026 field on Nov. 7.
- Bieber also earned nods for Best Pop Vocal Album, Best Pop Solo Performance for “Daises,” and Best R&B Performance for “Yukon.”
- Hailey Bieber posted Stories of their one-year-old riding a yellow toy car set to “Yukon” and a slide reading “27x nominee,” while keeping the child’s face private.
- The family-centered push has spotlighted “Yukon,” whose Cole Bennett–directed video featuring Hailey and Jack has surpassed 29 million views in roughly three months.
- Swag arrived as a surprise release in July and was followed by the 23-track deluxe Swag II, alongside a reported record Coachella headliner payout above $10 million that a source told Rolling Stone Bieber negotiated directly with Goldenvoice.