Overview

• Bieber surprised fans on July 11 by dropping Swag, his seventh studio album.
• The 21-track, 54-minute project features only a handful of nods to his wife.
• In “Go Baby,” he calls Hailey “iconic,” name-dropping her Rhode lip case and promising to be her shoulder to cry on.
• On “Devotion,” a Dijon collaboration, he references her glowing lips and nails in a nod to her beauty brand.
• The album frames Hailey as a beauty entrepreneur and reassures their unity while shielding private struggles from public view.