Overview

• Swag marks Bieber’s seventh studio album and dropped unannounced on July 11, 2025, via Def Jam Recordings on all major streaming services.
• Fans and critics took to social media within hours of release, sharing memes, reviews and highlights of standout tracks like “Go Baby” and “All I Can Take.”
• Bieber and his core creative team recorded the album in April 2025, mixing isolated sessions at Deplar Farm in Iceland with sessions in his Los Angeles home studio.
• The release ends a four-year break since Justice (2021) that coincided with his becoming a father to son Jack Blues and the professional split from manager Scooter Braun.
• Swag spans introspective themes of parenthood and mental health while exploring new pop, R&B and trap-infused soundscapes across its 20 tracks.