Overview

• The album was teased with cryptic billboards in Reykjavik, Los Angeles and Times Square before surprise-releasing on July 11 without prior notice.
• The 21-track LP marks his first full-length release since 2021’s Justice after a four-year musical hiatus.
• Artwork incorporates black-and-white family photos of Bieber, his wife Hailey and son Jack, signaling a deeply introspective theme.
• Swag features collaborations with rappers Gunna, Sexyy Red and Cash Cobain alongside production from Daniel Caesar, Dijon, mk.gee and others.
• The album’s press release describes it as driven by Bieber’s devotion to family, resulting in some of his most personal songwriting to date.