Overview

• Justin released the music video for “Yukon” on August 5, 2025, via his Instagram and X channels as the second single from his album Swag.
• Directed by Cole Bennett, the video captures the family boating and splashing in the water with their 11-month-old son, Jack Blues, whose face is artfully obscured by camera angles and water droplets.
• The clip showcases intimate father–son interactions, including Bieber cradling Jack on his lap and kissing his baby’s toes, alongside brief displays of PDA with wife Hailey.
• “Yukon” marks the first time Jack has appeared on screen in a Bieber music video, reinforcing the family-centered narrative of Justin’s Swag era.
• Released weeks after Bieber’s surprise Swag album launch, the “Yukon” clip exemplifies his new creative freedom and commitment to blending family moments with his music.