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Justin Bieber Unleashes ‘Swag’ Independently as Scooter Braun Praises and Hailey Bieber Responds

The album’s surprise drop follows Bieber’s settlement of a multimillion-dollar dispute with Scooter Braun.

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Overview

  • Justin released Swag on July 11 as his first full-length project independent of Scooter Braun’s management, featuring 21 tracks and collaborations with Gunna, Sexyy Red, Druski, Dijon, Lil B, Cash Cobain, Eddie Benjamin, and Marvin Winans.
  • He settled a multimillion-dollar dispute with Braun by agreeing to repay a $26 million tour advance and $5.5 million in unpaid commissions.
  • Braun praised Swag on Instagram Stories as “beautiful, raw, and truly him,” calling it Bieber’s most authentic work to date.
  • Hailey Bieber posted a side-eye selfie set to Mariah Carey’s “Obsessed,” suggesting lingering tensions despite public endorsements.
  • Sources say Hailey guided Bieber’s artistic process, encouraging him to trust his instincts and select collaborators for a stripped-down, introspective sound.