Overview

• Multiple outlets, including The Hollywood Reporter and TMZ, report that Def Jam will drop his seventh studio album at midnight on July 11, though Bieber’s team declined to comment.
• Viral billboards displaying the word “Swag” in key cities have fueled speculation that it is the album’s title.
• A leaked Instagram poster lists 20 tracks—among them “All I Can Take,” “Butterflies” and “Too Long”—and confirms guest features from Gunna, Sexyy Red and Cash Cobain.
• Bieber completed final recording sessions in Iceland in late April and held collaborative jam sessions in Los Angeles with producers such as Tay James, HARV and Carter Lang.
• This campaign follows his settlement with former manager Scooter Braun, which resolved a $20 million-plus debt stemming from his canceled Justice Tour.