Overview

• The album Swag is scheduled for release via Def Jam on Friday, July 11 at midnight across major streaming platforms.
• Bieber previewed the project on July 10 with unannounced billboards in Reykjavik, Los Angeles and New York City’s Times Square.
• Swag marks his first full studio album since 2021’s Justice, following jam sessions in Los Angeles and final production work in Iceland this spring.
• High-profile collaborators on the record include Gunna, Sexyy Red and Cash Cobain alongside contributions from his longtime creative partners.
• The surprise rollout underscores Bieber’s artistic evolution and personal milestones since Justice, including fatherhood and a $200 million catalog sale.