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Justin Bieber Surprises Fans With Personal New Album ‘Swag’

Released July 11 after global teaser billboards, the 21-track album channels his growth as a husband and father through collaborations with leading rap artists.

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Overview

  • Bieber’s seventh studio album dropped without prior announcement and began streaming worldwide on July 11.
  • Swag is his first full-length release since 2021’s Justice and marks his debut project as a parent.
  • The 21-song LP offers introspective reflections on marriage, parenthood and personal evolution.
  • High-profile features include rappers Gunna, Sexyy Red and Cash Cobain alongside production from Dijon, mk.gee and Daniel Caesar.
  • Artwork showcases intimate images of Bieber with wife Hailey and son Jack, and no supporting tour has been revealed yet.