Overview

• Swag marks Bieber’s first full-length album since 2021’s Justice, arriving at midnight on July 11 via Def Jam Recordings.
• The 21-track LP features guest spots from Gunna, Sexyy Red, Cash Cobain, Druski, Dijon, Lil B, Eddie Benjamin and Marvin Winans.
• Global billboards in Reykjavik, Los Angeles and New York City teased the project just one day before its surprise launch.
• Promotional imagery prominently displays Hailey Bieber and their son, Jack Blues, emphasizing themes of fatherhood, marriage and faith.
• Early reactions commend the album’s introspective songwriting and genre-spanning production as evidence of Bieber’s artistic evolution.