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Justin Bieber Sets Midnight Release for Surprise Album 'Swag II'

A billboard-led reveal reprises July's playbook by keeping track details and collaborators under wraps.

Justin Bieber veröffentlicht morgen sein neues Album 'Swag II'. Das gab er auf IG bekannt.

Overview

  • Justin Bieber announced the sequel via global billboards and Instagram, writing “swag II heute um Mitternacht.”
  • The album is set for release at midnight on September 5, which BILD notes lands at 9 a.m. Friday in Germany due to the time difference.
  • Promotional billboards and posts include a family photo with Hailey Bieber and their son.
  • Outlets frame 'Swag II' as a follow-up to July’s 'Swag,' which debuted at No. 2 on the Billboard 200.
  • The full tracklist and guest features have not been revealed, and some reports describe the project as his eighth studio album with a more pop-oriented direction.