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Justin Bieber Releases Surprise Eighth Album 'Swag II'

The follow-up lands two months after 'Swag', signaling a continued pivot to low‑notice releases rooted in a more experimental pop‑R&B sound.

Overview

  • The album went live on streaming services after a midnight drop on Sept. 5 following Bieber’s social media announcement.
  • Bieber unveiled the bright pink cover on Instagram with the caption, “Swag II tonighttttttttt.”
  • The rollout used minimal promotion, including limited billboards and posters in Paris, London and New York.
  • No official track list or featured collaborators have been disclosed, with outside reports only suggesting possible returning contributors from 'Swag'.
  • 'Swag' drew favorable reviews, opened at No. 2 on the Billboard 200 with about 163,000 equivalent units, and its single 'Daisies' reached No. 2 on the Hot 100.