Overview
- The album went live on streaming services after a midnight drop on Sept. 5 following Bieber’s social media announcement.
- Bieber unveiled the bright pink cover on Instagram with the caption, “Swag II tonighttttttttt.”
- The rollout used minimal promotion, including limited billboards and posters in Paris, London and New York.
- No official track list or featured collaborators have been disclosed, with outside reports only suggesting possible returning contributors from 'Swag'.
- 'Swag' drew favorable reviews, opened at No. 2 on the Billboard 200 with about 163,000 equivalent units, and its single 'Daisies' reached No. 2 on the Hot 100.