Overview

• Justin Bieber has launched SKYLRK's Instagram page and website, allowing fans to sign up for updates on the forthcoming fashion and accessories brand.
• The brand features a range of products, including sweatshirts, beanies, sunglasses, phone cases, and platform slide sandals with bold, colorful designs.
• Promotional materials, including an AI-generated video, emphasize themes of personal reinvention, aligning with Bieber's life as a husband and father.
• SKYLRK represents a departure from Bieber's previous fashion brand, Drew House, which he no longer promotes on social media.
• Collaborators on the project include Neima Khaila and 3D design consultant Finn Rush-Taylor, with development starting as early as 2023.