Overview

• On May 28, Justin Bieber posted a steamy Instagram carousel showing him caressing Hailey Bieber’s chest and planting a kiss on her cheek.
• The carousel doubles as a tribute to Hailey’s Rhode skincare brand securing a $1 billion partnership with e.l.f. Beauty.
• The display arrives after Hailey graced Vogue’s Summer 2025 cover, a milestone Justin had once doubted she would achieve.
• The couple, who share nine-month-old son Jack Blues Bieber, recently reunited at SZA’s SoFi Stadium concert where Justin made a surprise appearance.
• Fans noted Justin reshared Hailey’s own caption announcing the deal rather than adding his own words, prompting jokes about him skipping the caption.