Justin Bieber Ends Ties with Drew House, Urges Fans to Stop Supporting Brand
The singer announced his departure through a dramatic Instagram post featuring AI imagery, signaling a shift to a new venture, SKYLRK.
Overview
- Justin Bieber confirmed his exit from Drew House in a since-deleted Instagram Story, citing misalignment with his personal and family values.
- The post included an AI animated video symbolizing the end of Drew House, with Bieber setting a house filled with branded items on fire.
- Bieber urged fans to stop purchasing Drew House products, stating the brand no longer represents him or his life.
- He has teased a new fashion brand, SKYLRK, though its launch details remain unconfirmed.
- The announcement follows recent public controversies, including a heated confrontation with paparazzi and reports of challenges for Drew House employees.