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last mo.

Justin Bieber Ends Ties with Drew House, Urges Fans to Stop Supporting Brand

The singer announced his departure through a dramatic Instagram post featuring AI imagery, signaling a shift to a new venture, SKYLRK.

Justin Bieber has broken ties with Drew House fashion brand, which he co-founded in 2018. (Photo by ANGELA WEISS / AFP)
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Overview

  • Justin Bieber confirmed his exit from Drew House in a since-deleted Instagram Story, citing misalignment with his personal and family values.
  • The post included an AI animated video symbolizing the end of Drew House, with Bieber setting a house filled with branded items on fire.
  • Bieber urged fans to stop purchasing Drew House products, stating the brand no longer represents him or his life.
  • He has teased a new fashion brand, SKYLRK, though its launch details remain unconfirmed.
  • The announcement follows recent public controversies, including a heated confrontation with paparazzi and reports of challenges for Drew House employees.