Overview

• After missing its midnight target, the album appeared first on YouTube Music before rolling out to Spotify and Apple Music, with Bieber apologizing for the holdup on Instagram.
• The new release includes guest appearances from Tems, Lil B, Bakar, Hurricane Chris and Eddie Benjamin.
• A global pink billboard and projection campaign unveiled the project, featuring images of Bieber with Hailey Bieber and their son.
• Positioned as a direct follow-up to July’s 21-track Swag, the two releases bring the combined output to about 44 songs.
• Early coverage reports strong fan engagement and reviews that praise intimate, tender material while questioning the length and cohesion of the two-part set.