Overview

• The album went live in the early hours of Sept. 5, a few hours after the promised midnight release, first appearing on YouTube Music before reaching other platforms.
• Swag II contains 23 songs and features Tems, Lil B, Bakar, Hurricane Chris and Eddie Benjamin.
• Bieber announced the release less than a day earlier through Instagram and a global pink billboard and projection campaign that also showed images of him with Hailey Bieber and their son.
• Coverage frames Swag II as a direct continuation of July’s Swag, with both releases collectively spanning 44 tracks.
• Early reviews highlight a more personal, gentler tone than its predecessor, focusing on family life, relationships and faith.