Overview

• Swag arrived on July 11 as Bieber’s first full-length studio album since Justice in 2021.
• The 21-track LP includes collaborations with Gunna, Sexyy Red and Cash Cobain alongside production contributions from Daniel Caesar and mk.gee.
• Global billboards in Reykjavik, Los Angeles and New York’s Times Square teased the project before its unexpected release.
• The opening track “Standing on Business” incorporates audio from Bieber’s recent viral confrontation with paparazzi.
• Album artwork features intimate photos of wife Hailey and son Jack, underscoring the record’s focus on family devotion.