Overview

• Bieber shocked fans by dropping "Swag" without prior announcement, releasing it on all major streaming services on July 11.
• Comprising 21 tracks, the album features collaborations with rappers Gunna, Lil B, Cash Cobain and Sexyy Red.
• Sources close to the singer say "Swag" adopts a darker, more vulnerable and less polished aesthetic, marking a fresh creative shift.
• This release is his first studio project since "Justice" in 2021 and follows both his health comeback and his entry into fatherhood.
• Despite trending globally on social media, no concert dates have been announced to support the new album.