Overview

• The surprise July 11 launch via Def Jam marks Bieber’s seventh studio album and his first project without Scooter Braun’s management
• Scooter Braun praised Swag on Instagram as “beautiful, raw, and truly him” and urged fans to stream what he called Bieber’s most authentic work
• Hailey Bieber’s creative guidance shaped the album’s collaborative roster and its introspective focus on family, therapy and personal growth
• Bieber’s $31.5 million repayment to Braun and HYBE resolved debts stemming from the canceled 2022 Justice World Tour
• The 21-track album features contributions from Gunna, Sexyy Red, Druski, Dijon, Lil B, Cash Cobain, Eddie Benjamin and Marvin Winans