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Justin Bieber Cuts Ties with Drew House, Urges Fans to Boycott Brand

The pop star disavows the fashion line he co-founded, citing misalignment with his values, while teasing a new venture, SKYLRK.

Justin Bieber has broken ties with Drew House fashion brand, which he co-founded in 2018. (Photo by ANGELA WEISS / AFP)
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Overview

  • Justin Bieber announced via Instagram that he is no longer associated with Drew House, stating it does not represent him, his family, or his life.
  • He urged fans not to support the brand, writing, 'Don't waste ur money on Drew House,' in a since-deleted post.
  • An AI-animated video shared by Bieber symbolically depicted him burning a house filled with Drew House items, signaling his disassociation.
  • The announcement followed a confrontation with paparazzi in Palm Springs, where Bieber criticized them for prioritizing profit over humanity.
  • Bieber is hinting at a new creative direction with the upcoming launch of his fashion venture, SKYLRK, though details remain unconfirmed.