Overview
- Justin Bieber announced via Instagram that he is no longer associated with Drew House, stating it does not represent him, his family, or his life.
- He urged fans not to support the brand, writing, 'Don't waste ur money on Drew House,' in a since-deleted post.
- An AI-animated video shared by Bieber symbolically depicted him burning a house filled with Drew House items, signaling his disassociation.
- The announcement followed a confrontation with paparazzi in Palm Springs, where Bieber criticized them for prioritizing profit over humanity.
- Bieber is hinting at a new creative direction with the upcoming launch of his fashion venture, SKYLRK, though details remain unconfirmed.