Overview

• Hours after pink “Swag II” ads appeared on buildings and billboards in multiple cities, Bieber confirmed on Instagram that the album drops at midnight on Sept. 5.
• He has not shared a track list or featured artists, unveiling only an all‑pink cover while some digital ads include a photo with Hailey Bieber and their son.
• The new project is his eighth studio album and marks the first time he will release two albums in the same calendar year.
• Trade outlets, citing unnamed sources, report the follow-up may lean more pop compared with Swag’s R&B‑focused sound.
• The release timing places Swag and Swag II in different Grammy eligibility years, reducing head-to-head category overlap, according to industry reporting.