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yesterday

Justin and Hailey Bieber Display PDA and Cross-Promote Brands at Spotify’s ‘Swag’ Listening Party

Spotify backed the Bird Streets Club launch party featuring affectionate displays that quelled split rumors alongside intertwined music and fashion ventures.

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Justin Bieber recently opened up a lot on his surprise seventh album, Swag, where he admitted to having marital struggles.
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Overview

  • Spotify hosted the ‘Swag’ listening party on July 24 at West Hollywood’s Bird Streets Club with guests such as The Kid LAROI, John Mayer and Gunna.
  • The couple dispelled divorce rumors by sharing kisses, embraces and hand-holding throughout the event to reinforce their marital unity.
  • Hailey Bieber wore sculpted slippers from Justin’s Skylrk line, underscoring their strategy of mutual brand promotion at the launch.
  • Justin’s album ‘Swag’ includes candid lyrics on tracks like “Walking Away” and “Daisies” that address marriage struggles before affirming his commitment.
  • Hailey’s Rhode beauty brand is advancing under its $1 billion acquisition by e.l.f. Beauty following her remarks on the deal’s support for founder-led visions.