Overview
- Just Eat will deliver sex toys and lingerie from Lovehoney in unbranded, sealed paper bags for discretion.
- The partnership includes popular brands such as Womanizer, We-Vibe, and Fifty Shades of Grey.
- Deliveries will be available in the UK, Denmark, and Austria, with age restrictions to prevent minors from purchasing.
- This move follows Just Eat's other non-food partnerships, including Lush cosmetics and Boots.
- Competitors like Deliveroo have also entered the sex toy market, partnering with Ann Summers earlier this year.