Overview

• The verdict focuses on Custom App Events sent through Meta’s Facebook SDK between November 2016 and February 2019, which transmitted users’ reproductive goals and cycle details without consent.
• Flo Health, Google and analytics firm Flurry reached pretrial settlements with plaintiffs, leaving Meta as the sole defendant at trial.
• The class-action lawsuit was filed in 2021 under the California Invasion of Privacy Act, centering on allegations that Flo promised not to share sensitive health information yet enabled covert third-party tracking.
• Plaintiffs’ attorneys hailed the decision as a pivotal enforcement of digital privacy rights and a warning to tech companies over the covert monetization of intimate data.
• Meta disputes the jury’s findings, maintains it never sought sensitive health details and says it will explore all legal remedies in its forthcoming appeal.