Overview
- Calvin Klein unveiled the denim campaign this week with Jung Kook fronting the visuals, his first major brand project since completing military service in June.
- Directed and photographed by Mert Alas, the video follows Jung Kook riding through New York City to The Chemical Brothers’ 1997 single “Block Rockin’ Beats.”
- The lineup leans into ’90s design codes with Darted Carpenter Jeans, a Workwear Jacket, loose barrel silhouettes, and a leather bomber positioned as a hero piece.
- Rollout includes a TikTok tease, a high-profile East Houston Street billboard, and large-scale out-of-home placements worldwide that drew rapid fan engagement.
- Pieces are available now on CalvinKlein.com and select retailers, priced from $22.50 to $699, with the brand calling the partnership a culture-driving showcase of its core denim.